Happy hump day, everyone. Last night I ran into multiple friends at Wilde’s (kudos to Tatiana and Natasha for creating a true neighborhood gathering spot), tonight I’m headed to All Time, and tomorrow I’ll be watching Ken Burns’s 2019 Country Music miniseries in honor of Dolly.
In today’s issue: Emily Dawn Long is working on a store in Echo Park, another backyard coffee shop debuts in Elysian Heights, Kyle Buchanan’s new gig, a brutal Silver Lake-based Instagram account, UTA’s “bummer summer,” a new Italian restaurant coming to Silver Lake, a wild house in South Pasadena, the legal loophole wreaking havoc in Highland Park, and is Tenants of the Trees really getting torn down?
SCOOP: Emily Dawn Long is about to remake the LA retail scene (alongside two siblings from Kansas City).
Though she’s been designing her namesake label since 2019 (after a brief stint as a stylist for Amber Heard and her then-boyfriend, Elon Musk), Emily Dawn Long’s business has taken off in a big way over the past few years. In 2024, she told the New York Times, “I had $34 in my main bank account.” Now, her clothes and accessories can be seen on everyone from Kendrick Lamar and Brad Pitt to Hailey Bieber and Ayo Edebiri. Pedro Pascal and the east side’s very own Paul W. Downs (and also…a good half of your friends) have been spotted wearing her viral Spoiled Boys shirt this summer, and in June, she was one of ten emerging designers named a CFDA/Vogue Fashion Fund finalist.
Now, several sources confirm the increasingly ubiquitous New York-based designer is teaming up with Kansas City’s most interesting multi-brand retailer (yes, really) to design an all-new store in Echo Park.